Kivetz & Associates

Daniel He is a Research Associate at Kivetz and Associates and has more than 15 years of experience in experimental design, consumer psychology, digital marketing, and marketing strategy. His research has been published in the Journal of Consumer Research, the Handbook of Self-Control in Health and Wellbeing, and Consumer Behavior, Wiley International Encyclopedia of Marketing. In addition to academic outlets, his work has appeared in news media outlets, including Bloomberg, Channel NewsAsia, and SCMP.

Prior to joining Kivetz and Associates, Dr. He was an Assistant Professor of Marketing at the National University of Singapore Business School, where he conducted research and taught courses in Digital Marketing and Consumer Behavior at the undergraduate and graduate levels. 

He earned a Ph.D. and M.Phil. in Marketing from Columbia University Business School and a B.A. in Psychology and in Political Science from the University of Chicago.