Kivetz and Associates (KVA) is a boutique research and consulting firm dedicated to behavioral economics and marketing research, business advisory services, and expert testimony.  We specialize in delivering exceptional research and empirically grounded analysis of the highest quality and rigor.  Our work combines deep domain and methodological expertise with seasoned judgment to produce evidence-driven insights that withstand scrutiny.  KVA is led by Dr. Ran Kivetz, a world-renowned expert with over 25 years of experience in the areas of marketing strategy and management; behavioral economics; survey methodology; and customer decision making, perception, and behavior.  Our team of leading academic scientists and industry experts is uniquely equipped to serve our clients’ needs across any industry and in all phases of legal, regulatory, and business challenges.